Influencer marketing has only been a thing for a few years, yet it’s now one of the hottest topics around. Thanks to the low cost of running an influencer campaign and the multiple success stories, every business, irrespective of size, is currently doing or strongly considering the strategy.
Fake social media influencers have been a problem for a while now. Cunning enough to convince brands to hire them even when they don’t have enough real followers. Experts say these “fraudulent influencers” have conned businesses out of millions of dollars in the last few years alone, with the trend not looking likely to stop anytime soon. In fact, businesses are now being warned to stay alert lest they become the next victim.
Often, when marketers think about influencer marketing, the first thing that comes to mind is celebrities – think popular musicians, actors, and the rest.
Despite Instagram’s rise to the top of the social media industry, there are still skeptics out there who question whether marketing on the network would be a good idea. In particular, there are plenty of marketers who aren’t convinced on the potential of Instagram influencer marketing.
Finding capable Instagram influencers isn’t as difficult as it used to be a few years ago. There are many popular users of the platform that have built loyal fan bases as well as thousands of micro-influencers with smaller but highly trusting followers that you can turn to.
Influencer marketing can be a valuable way to boost your online presence. We’ve seen little known startups go from zero to buzzing with just a single influencer marketing campaign.
Considered one of the most successful influencer marketing campaigns on Instagram, Coca-Cola’s #ThisOnesFor campaign was truly a work of genius. Excellently coordinated across Western Europe, the campaign which debuted in 2017 helped create excitement, allowing Coca-Cola to further stamp their authority within the region’s younger demographics.