The benefits of influencer marketing
Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience.
As noted, influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.
The key to maximizing influencer strategy is ensuring that you're providing valuable content that adds to their social media presence also, ensuring value on both sides.
Sharing influencer content can helps fill in the gaps of your own content schedule.
This works well in situations where you've run out of content ideas or simply need some quality content to publish on your social pages.
This is a big one. Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don't have to spend additional funds on testing and finding your audience - the influencer has already fostered this audience on social media.
At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
In turn, you can easily leverage their content to give value to your audience.
Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end.
Possible joint-ventures, live events, and other opportunities may be in the works.
Our Influencer Management Process
Finding influencers that will best help you achieve your goals and reach your core audience is our first step. Our network of 6+ million influencers gives our team a distinct advantage when it comes to sourcing influencers within a desired niche or geographic area.
Our influencers forgo heavy audits confirming their engagement and follower authenticity. If we give an influencer the YimBuzz stamp of approval you can rest assured that you’ll be receiving true exposure with real people.
The part everyone hates dealing with but is one of the most important. This is where we create legal binding terms with participating influencers. We have legal ground to enforce post deadlines and payback if services aren’t rendered.
Here’s something awesome! You only ship your product to one place, our office. We handle packaging, shipping, and tracking the deliveries to each influencer involved with your campaign.
Once each influencer receives everything our team ensures compliance with an initial onboarding call and regular follow ups until promotional content has been posted
6. KPI Reporting
After all content goes live and we have enough time to collect data we tie everything back to the metrics that define success for you. From awareness and engagement to traffic and sales, our goal is to activate winning campaigns that drive results and push the needle forward.