The fact that content marketing is king is no longer in doubt. Content rules and any digital marketer that doubts this is living in denial.
The phrase “Content is King,” first referenced by Bill Gates in an essay in 1996, gets bandied around quite often, to the point that some marketers are growing tired of it. However, like it or not, this phrase holds true today more than ever. Even with the increasing growth of advertising and monopoly of social media, content marketing is the glue that holds digital marketing strategies together.
It’s good to be passionate about your business and even better when that passion pushes you to try to leave the best impression on social media. However, are you doing it right? Are you writing the right content and posting the right photos and videos? Are you sending the right messages? Are you targeting the right people?
Boasting more than a billion users and up to 500 million active daily users, Instagram is currently one of the biggest social media networks. This amazing popularity has made Instagram a favorite among small businesses looking to rake in leads and even close a few sales on social media.