Hashtags on Instagram is a dividing topic. While studies show that posts with hashtags generate more impressions, some users have openly stated that they find the tags messy and even pointless. So, how are you supposed to get around this dilemma? The following guide provides a few solutions.
Why Should You Use Instagram Hashtags?
There are many reasons. First, Instagram Hashtags are one of the best ways to get your posts discovered by new audiences on Instagram. Depending on how you’ve targeted your campaigns, this can mean more engagement, more followers, and perhaps even more customers.
Secondly, Instagram Hashtags provide an easy way to categorize your posts. Around 95 million photos are shared on Instagram every day. That’s before you count the millions of videos and plain-text posts published on the site. Instagram Hashtags are vital in categorizing these posts in such a way that finding relevant topics doesn’t become too much of a burden.
Finally, hashtags are necessary for business success. In a recent study, HubSpot found that brands that use hashtags on Instagram get 12.6% more engagement. You need high engagement rates if you’re going to generate enough leads from the platform.
Types of Hashtags on Instagram
There are many different types of hashtags on Instagram. The following are some of the most popular categories to pick from;
- Branded hashtags
- Community hashtags
- Campaign hashtags
Branded hashtags are unique to specific companies and only available on Instagram for business. They can be as simple as a company name, tagline, campaign, or a product. Or, it could be something about your brand’s identity.
Community hashtags are a bit different in that they aren’t geared toward promoting a certain brand. Rather, they speak on “global” issues and concerns shared by everyone. #Motivated, for instance, is one of the most popular hashtags on Instagram and the best example of a community tag. Anyone can use it, anytime.
The key difference between the first two types of Instagram Hashtags and campaign hashtags is lifespan. While the first two types of hashtags are created to last a long time, campaign Instagram Hashtags are created to push a certain agenda and lose purpose when the campaign runs its cause.
How to Find the Best Hashtags for Your Business
This is where you can beat your competition. With thousands of different hashtags out there, picking the right ones for your business can be a nightmare. If you can get your picks right, you’re ahead of the game.
Start by searching for Instagram Hashtags that are popular among your audience, successful competitors, and industry leaders. Then, narrow down to tags with smaller, but more engaged audiences. Typically, the narrower you get, the more engaged the audience becomes.
Another thing you can do is use tools that discover valuable hashtags that are similar to the ones you already use. Later, for example, generates several similar hashtags whenever you feed in a given hashtag.
Remember to use hashtags as often as you can – as long as they’re relevant. 4 to 5 is the recommended number, but if you can find 30 super relevant hashtags, you’re free to use all of them!