Finding capable Instagram influencers isn’t as difficult as it used to be a few years ago. There are many popular users of the platform that have built loyal fan bases as well as thousands of micro-influencers with smaller but highly trusting followers that you can turn to.
However, like with any other marketing venture, it’s important to do your homework before picking an influencer for the job. The following are key considerations to make as you select an Instagram influencer;
- Is he/she really the influencer they claim to be?
- Are they relevant to your brand?
- Quality of content
- Do they engage their audiences?
Sure, you might have found an influencer with millions of followers, lots of quality photos, and the shine that comes with widespread popularity. But, are they the real deal? Can they prove their worth?
It’s important to closely consider this because there’s an influx of fake influencers on Instagram. Many of them buy millions of Instagram followers, likes, and comments to appear legit. Do not fall for these frauds. Make it your duty to determine whether the influencer you’re considering is genuine.
Don’t just pick an influencer because they have a few million followers. It is possible that a majority of those followers aren’t even interested in your products or services. Instead, focus on finding an influencer whose followers are genuinely interested in your brand, products, and services. The audience should engage with whatever promotions the influencer posts, not because they want to impress the influencer, but because they’re genuinely interested in the offers.
It’s also important to consider the influencer’s commitment to quality content. You don’t want to partner with an influencer who isn’t creative enough to consistently come up with original content for your audiences.
To this end, check the Instagram Influencers past promotional campaigns to evaluate their level of creativity. Today’s consumers are incredibly intelligent. They can tell when you’re forcing something on them. You want an Instagram Influencer who can naturally infuse your promotions into conversations.
The comments and likes don’t tell the whole story. You need to dig deeper and see how the influencer interacts with followers who comment and like their posts. Do they comment back? Do they effortlessly strike up conversations?
You want an influencer who takes their time to respond and personally engage with their followers. This is the only way to truly appeal to an audience. If the influencer depends entirely on their marketing team to respond to messages and converse with followers, that’s not the right influencer.
As the influencer marketing industry grows, the cost of hiring the very best Instagram Influencers has gone up too. Today, you may have to spend several thousand dollars to contract top-of-the-line Instagram Influencers
The most important consideration here should be ROI and your budget. Begin by assessing the ROI of the influencer you’re considering. How much value do you get for every dollar you spend on them? Next, consider your budget. Do you have the money to pay them?
You can always turn to micro-influencers. They’re a lot more affordable and promise a very high ROI.