Instagram has been making the headlines for the right reasons recently and that trend isn’t slowing down anytime soon. After announcing that they’re adding a fundraising sticker to chats and Stories, the platform is said to be also thinking about adding a new “Join Chat” sticker to further drive conversations.
Do you know how many people use Instagram? If not, you’re probably missing out on the world’s #1 online traffic source. In 2018, Instagram managed to cross the one billion user milestone, and businesses all around the globe have managed to benefit from this.
Instagram has been working overtime to make the platform more profitable, not just for the owners but for brands and marketers too. And, it’s for that reason the app is exploring a new feature known as “Branded Content Ads” which they hope will help build more formal partnerships around influencer marketing campaigns.
It’s good to be passionate about your business and even better when that passion pushes you to try to leave the best impression on social media. However, are you doing it right? Are you writing the right content and posting the right photos and videos? Are you sending the right messages? Are you targeting the right people?
On March 19, Instagram launched a new e-commerce feature known as Checkout. Still at the beta testing stage, Checkout will allow users to buy products directly from shoppable posts without leaving the app. Adidas, Kylie Cosmetics, Dior, and Zara are among 23 brands selected to beta-test the feature which is still only available in the US.
Considered one of the most successful influencer marketing campaigns on Instagram, Coca-Cola’s #ThisOnesFor campaign was truly a work of genius. Excellently coordinated across Western Europe, the campaign which debuted in 2017 helped create excitement, allowing Coca-Cola to further stamp their authority within the region’s younger demographics.
Influencer marketing has only been a thing for a few years, yet it’s now one of the hottest topics around. Thanks to the low cost of running an influencer campaign and the multiple success stories, every business, irrespective of size, is currently doing or strongly considering the strategy.
Did you know that you can run rings around the new Instagram algorithms to make a killing on the platform, even in the face of reduced organic reach? It’s easier said than done, but it’s certainly possible...and we’re going to show you how.
Fake social media influencers have been a problem for a while now. Cunning enough to convince brands to hire them even when they don’t have enough real followers. Experts say these “fraudulent influencers” have conned businesses out of millions of dollars in the last few years alone, with the trend not looking likely to stop anytime soon. In fact, businesses are now being warned to stay alert lest they become the next victim.
Instagram co-founders, CEO Kevin Systrom and CTO Mike Krieger have left the company. The two announced their departure in September 2018. They did not give a reason for their departure and this, obviously, has caused mummers within and outside the company, the biggest question being – what happens now that Systrom and Krieger aren’t there?
Hashtags on Instagram is a dividing topic. While studies show that posts with hashtags generate more impressions, some users have openly stated that they find the tags messy and even pointless. So, how are you supposed to get around this dilemma? The following guide provides a few solutions.
Despite Instagram’s rise to the top of the social media industry, there are still skeptics out there who question whether marketing on the network would be a good idea. In particular, there are plenty of marketers who aren’t convinced on the potential of Instagram influencer marketing.
Finding capable Instagram influencers isn’t as difficult as it used to be a few years ago. There are many popular users of the platform that have built loyal fan bases as well as thousands of micro-influencers with smaller but highly trusting followers that you can turn to.
The phrase “Content is King,” first referenced by Bill Gates in an essay in 1996, gets bandied around quite often, to the point that some marketers are growing tired of it. However, like it or not, this phrase holds true today more than ever. Even with the increasing growth of advertising and monopoly of social media, content marketing is the glue that holds digital marketing strategies together.