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Mar

Lessons Businesses Can Learn From Coca-Cola’s #ThisOnesFor Instagram Campaign

Considered one of the most successful influencer marketing campaigns on Instagram, Coca-Cola’s #ThisOnesFor campaign was truly a work of genius. Excellently coordinated across Western Europe, the campaign which debuted in 2017 helped create excitement, allowing Coca-Cola to further stamp their authority within the region’s younger demographics.

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Mar

7 Influencer Marketing Events to Attend in 2019

Influencer marketing has only been a thing for a few years, yet it’s now one of the hottest topics around. Thanks to the low cost of running an influencer campaign and the multiple success stories, every business, irrespective of size, is currently doing or strongly considering the strategy.

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Mar

How to Outsmart the Instagram Algorithm in 2019: A Marketer’s Guide

Did you know that you can run rings around the new Instagram algorithms to make a killing on the platform, even in the face of reduced organic reach? It’s easier said than done, but it’s certainly possible...and we’re going to show you how.

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Mar

Be Warned! Brands are Losing Millions to Influencer Marketing Frauds

Fake social media influencers have been a problem for a while now. Cunning enough to convince brands to hire them even when they don’t have enough real followers. Experts say these “fraudulent influencers” have conned businesses out of millions of dollars in the last few years alone, with the trend not looking likely to stop anytime soon. In fact, businesses are now being warned to stay alert lest they become the next victim.

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Feb

The Record Breaking Instagram Egg Set to Make its Creator Millions as Marketers Queue up for a Share of its Viral Success

We all know the story – an egg, just a normal egg, is now the most popular post on Instagram after surpassing Kylie Jenner’s original most liked image on Instagram.

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Dec

Instagram’s Founders Have Left. How Will this Impact the App?

Instagram co-founders, CEO Kevin Systrom and CTO Mike Krieger have left the company. The two announced their departure in September 2018. They did not give a reason for their departure and this, obviously, has caused mummers within and outside the company, the biggest question being – what happens now that Systrom and Krieger aren’t there?

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Nov

The Ultimate Guide to Instagram Hashtags for 2019

Hashtags on Instagram is a dividing topic. While studies show that posts with hashtags generate more impressions, some users have openly stated that they find the tags messy and even pointless. So, how are you supposed to get around this dilemma? The following guide provides a few solutions.

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Oct

Are Micro Influencers the Way to Go? - Why the Big Names aren't Enough

Often, when marketers think about influencer marketing, the first thing that comes to mind is celebrities – think popular musicians, actors, and the rest.

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Sep

How Powerful Is Instagram Influencer Marketing?

Despite Instagram’s rise to the top of the social media industry, there are still skeptics out there who question whether marketing on the network would be a good idea. In particular, there are plenty of marketers who aren’t convinced on the potential of Instagram influencer marketing.

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Aug

5 Things to Consider Before Collaborating with Instagram Influencers

Finding capable Instagram influencers isn’t as difficult as it used to be a few years ago. There are many popular users of the platform that have built loyal fan bases as well as thousands of micro-influencers with smaller but highly trusting followers that you can turn to.

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Jul

What Exactly is an Influencer’s Media Value? Getting Your Money’s Worth

Influencer marketing can be a valuable way to boost your online presence. We’ve seen little known startups go from zero to buzzing with just a single influencer marketing campaign.

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Jun

5 Content Marketing Trends to Watch in 2019

The fact that content marketing is king is no longer in doubt. Content rules and any digital marketer that doubts this is living in denial.

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May

5 Reasons (Plus Stats) that Prove Content is Still King

The phrase “Content is King,” first referenced by Bill Gates in an essay in 1996, gets bandied around quite often, to the point that some marketers are growing tired of it. However, like it or not, this phrase holds true today more than ever. Even with the increasing growth of advertising and monopoly of social media, content marketing is the glue that holds digital marketing strategies together.